THIS HOLIDAY SEASON, Madison’s self-hating Toys-R-Us asked the question “Why Shop For Toys? WHY?” (no – really it did)…

Super Happy Why Why WHY Fun Hour

A bit existential, for a toy store. Particularly a big-box one. Still, questioning the reason for one’s existence is seldom a bad thing…

(The covered-up bit reads “Anywhere Else.” Design and placement matter, people!)

– John

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